• Growing Your Business

    12 Awesome Video Tools for Content Marketers

    64% of customers make a purchase after watching branded video content — and social media video content inspires 12-times as many shares as image and text based posts combined.

  • Growing Your Business

    5 B2B Sales Tools Your Team Needs for Rapid Growth

    While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game.

  • The Grasshopper & The Ants

    The Grasshopper & The Ants is one of Aesop’s Fables, it tells of a lazy grasshopper enjoying the sun, whilst the ants work feverishly, building up their nest and their stores for winter. When winter comes, the grasshopper has nothing and goes begging to the ants and is turned away. The moral of the story is all about hard work and planning for the future. However, there is another view of the fable, that views the ant’s industry as mean and selfish.

  • Internet Marketing

    Believe, Achieve, Succeed

    I was walking down the high street today, and I walked past someone carrying a bag with the sentiment, “Believe, Achieve, Succeed” written on it. I think it was for a school or an academy in the area. But it struck me that those are three very good simple core principals that we should be instilling in our young folk these days.

  • Affiliate Marketing

    What’s Affiliate Marketing?

    Quite simply, you join an affiliate program to promote other people’s products. You choose which products you want to promote, and for each one you get a unique affiliate URL.
    When you send traffic to that unique URL, you are tracked as being the affiliate.
    You get credit for each sale made, earning you a commission.

  • Affiliate Marketing

    How to Double Your Affiliate Income

    Like you, I promote quite a few affiliate products. But surprisingly, I often make my greatest income on the smaller, less promoted products that other overlook. Here’s why:
    Let’s say you’re promoting two affiliate products this week. One of them is from a HUGE launch with some really big affiliates.

  • Affiliate Marketing

    Why Tracking Your Earnings per Click is Important

    Affiliates and product owners: If you keep your eyes on only one metric, it should be earnings per click.
    If you’re not studying this metric, if you don’t know how it’s calculated, and if you aren’t using it strategically to influence your business decisions, then you are leaving money on the table.

  • Information Publishing

    How to Create GREAT Products FAST

    There is a secret ingredient found in every great product that is lacking in every poor product.
    And no, it’s not great information that is super helpful to the user.
    Yes, it’s awesome to give great info, but anyone – ANYONE – can do a Google search and likely get the same great info if they simply look long enough.

List Building

How to Create a Hugely Successful Lead Magnet

A truly great lead magnet is literally worth its weight in gold because of what it can do for you.
Done correctly, lead magnets are irresistible bribes that offer a specific value to a prospect in exchange for their contact information.
The better the lead magnet, the more subscribers you can get.

List Building

Engaging Your Audience with Twitter Chats

If you want to keep your Twitter community vibrant and tuned in, then you need a tactic to grow your following and boost online sales. And Twitter chats might be the answer.

List Building

Customers are Like Elephants

At ‘The Elephant Sanctuary’ – a non-profit organization based in Hohenwald, Tennessee – an elephant named Jenny became very animated when a new elephant named Shirley arrived.

List Building

15 Trust Building Phrases

Some of these can be used in the written word, and all of them can be used in conversation to build trust with almost anyone.
1: “What can I do to help?”

List Building

How to Create a “Plumber’s Lead Magnet”

This works in most any niche and for most any business, not just plumbers. But I’m going to use plumbing as an example for a couple of reasons:
First, odds are, like me, you know little to nothing about plumbing.
Second, if you can do this in a niche you know nothing about, you can do it in any niche.