How To Craft The Perfect Email Marketing Subject Lines

Your subject line is the most important part of your entire email. That’s because if your subject line doesn’t get attention and get the click, then the rest of your email won’t even matter. Use the following checklist to help

Sneaky Tips to Get Your Emails Opened

You work hard to write the perfect email — and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics:   Insert your personality and get

How to Use Empathy and Emotion to Double Your Sales Overnight

What if you could get 5%, 10% and maybe even 15% conversions with mediocre sales copy? You can, but there’s something you’ve got to do first — you’ve got to build trust, likeability, credibility and loyalty with your prospects. People