SEO is historically associated with keywords, and getting them right is at the heart of promoting your website. But how do you know which keywords to use and how to use them?
In the past, keyword stuffing was the most important SEO strategy – as long as you got those identifying words into the document (over and over and over again), your page would get a high ranking.
With our complex ranking algorithms in play today, though, that won’t work – and will even get your page bumped down the list. In this ecosystem, you need to do more to get ahead.